I am an Art Director and Graphic Designer with 12 years experience, and a love for all things creative.

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I have worked for Shop Direct Group, on all of their brands including Very.co.uk, Littlewoods, and Isme. Shop Direct are one of the largest e-retailers in the country, with extensive departments in fashion. I had the fortune of working on all major campaigns across ladies, men's and children's fashion. I managed projects in artwork design for all paper and web, graphic design and art direction.

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I have gained a wealth of experience designing and creating on brand photographic briefs for a variety of photo shoots. Managing relationships with external partners and brands. Building strong model boards for ladies, men's and kid's, by organizing model castings and scouting agency websites. I selected, briefed and managed external creative teams in delivering world class photography. Selecting final imagery and overseeing all editing and retouch. I have art directed studio and location shoots all over the world. My goal is always to deliver on brand photography to support multi-channel creative campaigns (print, web and social) within budget and to tight deadlines. Whilst working at Very.co.uk I was tasked with overseeing the implementation of the new E-Comm photographic process, adhering to the brand guidelines whilst ensuring consistency across all shoots that came through the studios. Developing the 'look and feel' to compete as a retail market leader, transforming the catalogue business to an online department store.

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I have experience in freelance graphic design work for independent companies. I love communicating visually with typography, illustration and imagery to create a strong brand identity.

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I am a working mum with two young children and a wire fox terrier. We live just down the road from a beautiful park where we spend a lots of our time. My love and passion for photography has taken me to shooting weddings and families along side my freelance work. Documenting these special moments for people is extremely rewarding and fulfilling.   

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I hope to hear from you soon.

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